The tricky thing about leadership is that you have to know where to lead. Have you ever looked ahead and been unsure about where you should take the people who are following you? Have you ever been stuck and felt a lack of momentum in your church? Have people left your church complaining about your leadership? Join […]
How to be a Church Leader who is a Better, Faster Reader
What’s a guy to do when a family member, friend, or church member asks what you would like for Christmas or your birthday? You may not want to give them a look at what’s really on your wish list. Gift cards, then? Cold cash? Maybe. Here’s the million dollar answer: a book, please! Leaders are […]
What 500 Churches Discovered about Making Sunday the Best Day of the Week
Have you noticed “the rise of the Nones” in your community? Church demographers have observed that church attendance in America is on the decline because more and more people are declaring “None” as their religion. Even devout Christians are attending less frequently. What happened? And what can we do about it? What Sundays Used to […]
A Primer to Pull off a Wildly Successful Church Campaign
A church campaign takes money, and some work. You have to rally the troops and stir up some momentum. Then there’s your hidden concern that it won’t pay off. I felt that way. Until we did our first campaign. What is a Church Campaign? A church-wide campaign is a relevant, broadly-appealing, well-timed sermon series that […]
Why your Success will Follow your Faithfulness
3 Reasons Why Faithfulness is More Important than Success As a teenager, my pastor introduced me to 1 Corinthians 4:2: “Now it is required that those who have been given a trust must prove faithful.” According to Paul, faithfulness isn’t an option for God’s people, it’s a requirement. On the other hand, while there’s never […]
Church Marketing: How to Get your Money’s Worth out of Postcards
Don’t you worry that sending postcards to the neighborhoods around your church is a waste of money? A denominational executive said to me recently, “We’ve stopped letting our church planters send postcard invitations. They don’t work.” I understand his reasoning. I’ve seen dozens of postcards that were completely ineffective. I’ve mailed out a few myself. […]
Which is the Best Church Marketing Tool to Reach your Neighborhood?
Some of my staff had a debate last spring: Is sending a postcard for your Fall Outreach series worth the money, or is it better to do doorhangers, or advertise by social media? What do you think, Pastor? How to Use the Best Church Marketing Tools for your Church The Law of Invitation My answer to […]
Church Assimilation: 3 Simple Ways to be a Friendly Church
Last month while we were on vacation, we visited a church meeting in a shopping center that had a huge sign; we figured it would be a church trying to reach it’s community. When we arrived just a few minutes early, there were barely any cars in the parking lot and we saw only one guy outside; and he was leaning against […]