You want to make the most of Easter this year, but your to-do list looms large, and every day flies by. What can you do that will make a big impression on your guests and is easy to get done?
- It exceeds their expectations. You are giving them a gift instead of asking them for money.
- It answers the four critical questions they have about God, the Bible, and Christianity.
- It leaves them with a great last impression.
- It includes a presentation of the Gospel.
- It costs as little as $1.99 each.
This is how we handle it at New Song:
On normal Sundays, during our offering announcement, we ask everyone – including guests – to fill out their Connection Card. Then we say, “If this is your first time with us, take your Connection Card to our Information Center to receive a free gift. (Hold up The Gift Edition.) It’s a book called, ‘The God Questions’. It’s a quick read that will answer the top four questions everyone has about God. It’s our way of saying thank you for coming, and we hope you’ll become part of our family.”
Who wouldn’t love that?
On Easter we go one step further. At the end of the service (after I have given a salvation invitation), I stand at the edge of the stage and say, “I know some of you couldn’t pray that prayer because you still have questions about God. I’ve got an Easter gift for you.” (Hold up a stack of copies.) It’s called ‘The God Questions’ and will answer the top four questions you have about God. I’ll be standing right here (point to the floor in front of the stage) right after the service and I’ll gladly give you a copy if you’ll read it.” This gives me a chance to meet and have a brief personal conversation with every inquiring guest.
This gift and personal touch is the most simple and effective means I’ve found to increase the likelihood our Easter guests will return.
Hal Seed is the founding and Lead Pastor of New Song Community Church in Oceanside, California. New Song is launching a new campus every year and has seen over 17,000 people come to Christ. Hal mentors pastors to grow bigger, better churches. He offers resources to help church leaders at www.pastormentor.com.